A simple way to do this in an existing hotel is through locally sourced artwork, including pieces that reinforce a sense of place and would only make sense in that location. Boutique hotels are known for having a distinctive look, which can be achieved in any property. A hotel of any size and in any location can deliver a similarly curated guest experience through intentional design and diverse programming that’s rooted in the surrounding community.īelow are some ways larger existing properties can emulate the boutique experience:Īdopt a one-of-a-kind mentality. Tapping into the boutique and lifestyle hotel look and feel doesn’t necessarily require the creation of an entirely new brand.
